K&N Employment Opportunity: Sr. Social Media Coordinator

Position Title:
Sr. Social Media Coordinator
Reports To:
Director of Content Marketing
Date Position First Opened:
HR Reference #:
Sr. Social Media Coordinator

Position Description

K&N has an opening for a full-time Sr. Social Media Coordinator. The successful candidate will be responsible for managing all social media activities including, but not limited to, writing editorial calendars, content generation and curation, sourcing and editing photography and video assets, campaign development, community outreach, paid social advertising, promotions, performance analysis, ongoing moderation and optimization.
  • Develop, implement, and manage strategy and posting calendar for multiple forms of social media
  • Define, track, and report social media KPIs across campaigns and individual posts
  • Create engaging text, images, and video content to engage with fans
  • Work with copywriters and designers to ensure content is informative, appealing, and maintains the brand image
  • Communicate with legal to ensure all messaging is accurate and meets corporate legal guidelines
  • Collaborate with Marketing, Sales, and Product Development teams on key initiatives that will involve social media marketing support
  • Create posts to publicize and create buzz around new products
  • Communicate with industry professionals, influencers, and partners via social media to create a strong social community
  • Manages a budget for boosted posts including amount, duration, and strategic targeting
  • Research audience preferences and stay current on social media trends
  • Facilitate online conversations with consumers and respond to questions, concerns, and requests from followers
  • Oversee social media accounts’ layouts, page structures, header graphics, and login credentials
  • Create, implement, track, and report promotions, giveaways, and contests through various social media channels
  • As appropriate, attends brand events for social media event activation and live content

    Experience, Skills, & Education

  • A minimum of an undergraduate degree
  • Minimum of 5 years of experience as a Social Media Manager or similar role
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and other popular social media platforms including current best practices and emerging trends
  • In-depth knowledge of social media KPIs including SEO, keyword research, and Google Analytics
  • Excellent multitasking, time management, punctuality, and problem-solving skills
  • Great interpersonal and communication skills as a part of a larger team
  • Experience with Photoshop, photo manipulation, graphic layouts, and basic video editing

    Additional Qualities Necessary

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