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K&N’s commercial will launch with a sponsorship of Spike TV’s documentary “I Am Dale Earnhardt” on March 2, 2015

For performance-minded drivers, installing a new K&N air filter or intake system in their vehicle is the simplest route to the emotion and adrenaline that horsepower and acceleration deliver. That’s exactly the message creative agency, BPN, will drive home in its innovative, “Pedal Down” integrated campaign.

K&N Engineering, Inc. selected BPN last July as its agency of record and challenged the Portland, Oregon-based company to develop an integrated campaign that would grow the brand and highlight its benefits in an emotional, inspirational way. K&N, a 45+ year-old company is making a huge commitment to its marketing efforts with double the marketing spend in 2015 versus 2014. BPN worked in tandem with K&N to capture attention among all levels of driving enthusiasts, from racecar drivers to the performance-minded individual.

Installing a K&N air filter or intake system is the simplest route to the emotion and adrenaline that horsepower and acceleration deliver

“This is a remarkable opportunity to take a coveted automotive brand to the next level by introducing it to consumers who were previously unaware of it,” said Mark Waggoner, executive creative director, BPN. “We are thrilled with this new work. It’s been a tremendous journey with K&N. The new work showcases the adrenaline-fueled emotional benefits of their products in a big way.”

The campaign includes national TV, print and digital. The commercials launch with a sponsorship of Spike TV’s anticipated documentary “I Am Dale Earnhardt” on March 2, 2015. K&N will receive additional TV exposure and product integration on NBC Sports Network, Fox Sports 1&2, Discovery Channel, Velocity and others. National print includes mass men’s, automotive enthusiast and outdoor enthusiast publications including Men’s Health, Motor Trend, Hot Rod, Field & Stream and Outdoor Life. A series of new, and updated, point of purchase (P.O.P) materials will tie into the “Pedal Down” integrated campaign.

“We believe BPN showcases a great combination of emotion, brand and product,” said Jesse Spungin, chief sales & marketing officer for K&N. “The creative is powerful. We know BPN has captured what matters to our consumers. We are proud of the work and excited to get in in the market.”

About BPN

Founded in 1977 as Borders Perrin Norrander, BPN has been credited with helping to spark the Pacific Northwest's thriving creative revolution. For nearly 40 years, the agency has specialized in helping brands punch way above their weight through equal measures of craft, courage and conviction, developing strategies and creative that engages audiences from an emotional, rational, and yes, even reptilian perspective. A full-service agency featuring client service, strategic planning, creative and media planning/buying all under one roof, notable clients over the agency’s storied history include Columbia Sportswear, Valvoline, Oregon Lottery, Oregon’s Mt. Hood Territory, Mountain Hardwear, Old World Industries, Regence Blue Cross Blue Shield, Restoration Hardware, Pendleton, and The Surfrider Foundation, among many others. For more information, visit bpninc.com.

About K&N

K&N Engineering, Inc., with headquarters in Riverside, California, has been the world's leader in performance filter technology since 1969, serving the needs of the automotive, motorcycle, marine, industrial and military markets. K&N is heavily involved in nearly every form of motorsports, from off-road and powersports, to drag racing, stock cars and road racing.

2015-2016 Duramax owners can rely on K&N for an easy diesel air intake upgrade, number 63-3087, that will provide a guaranteed boost in both horsepower and torque

Chevy’s popular Silverado 1500 line of pickups, and the identical Sierra 1500 line from GMC, received a complete makeover for the 2014 model year. 2014 Silverado and Sierra 1500 ½ ton trucks were the first to receive a makeover from General Motors and GM’s Heavy Duty 2500HD and 3500 models, as well as Tahoe, Suburban, and Escalade models, received updates for the 2015 model year. The Chevy Silverado 2500HD/3500 and Sierra 2500 HD/3500 have been a work in progress since the Silverado HD / Sierra HD line’s inception in 2000. Significant changes were made to the 2015 Silverado and Sierra HD models to improve interior comfort as well as improving ride quality. One important feature of the Silverado and Sierra 2500HD/3500 carried over from 2014 is the now legendary 6.6-liter Duramax Diesel V8 engine.

The combination of the HDPE air intake tube, K&N diesel air filter, and heat shield used in the 2015-2016 Duramax diesel air intake system results in massive horsepower and torque gains

2015 and 2016 Duramax 6.6L Diesel powered Silverado and Sierra trucks are rated at just less than 400 horsepower but where the Duramax shines is in torque output. This 6.6L turbo diesel Duramax engine is rated at an incredible 765 lb-ft of torque. Diesel pickup owners are obsessed with torque and cannot seem to get enough. 2015 and 2016 Duramax owners can rely on K&N for an easy diesel air intake upgrade 63-3087 that will provide a guaranteed boost in both horsepower and torque. Duramax owners can trust K&N to protect their engine with specially made K&N diesel air filters. Because a diesel engine operates under much higher levels of compression and airflow, K&N diesel air filters are designed with features that go above and beyond standard K&N air filters. K&N diesel air intake 63-3087 includes K&N diesel air filter RC-5179. K&N diesel air filter RC-5179 was tested following the internationally recognized ISO 5011 protocol with ISO coarse test dust and has an overall filtration efficiency of 99.49%.

K&N diesel air filters are designed with features that go above and beyond standard K&N air filters

The combination of the highly engineered rotationally molded high-density polyethylene (HDPE) air intake tube, K&N high-flow oversized conical diesel air filter, and application specific heat shield used in the 2015-2016 Silverado 2500 HD / 3500 and Sierra 2500HD / 3500 diesel air intake system results in massive power gains for the 6.6L Duramax turbo diesel. After establishing base line horsepower numbers of a 2015 and 2016 Chevy Silverado 2500HD 6.6L diesel in stock trim, a 2015-2016 Chevy Silverado 2500HD 6.6L diesel was dyno tested with K&N diesel air intake 63-3087 on K&N’s in-house dynamometer. Horsepower and torque gains were observed across the entire RPM range, with the max estimated gain of 24.09 horsepower occurring at 2,950 RPM and the estimated peak torque gain of 29.62 lb-ft taking place at 2,850 RPM.

2015 and 2016 Chevy Silverado 2500 HD / 3500 and 2015 GMC Sierra 2500HD / 3500 owners can count on K&N to provide a bolt on diesel performance upgrade without worrying about their engine. Significant testing goes into developing a K&N air intake system, both in the real world and laboratory environments, giving K&N the confidence to back its performance air intake systems with a 10-year/million mile limited warranty. To further put K&N users at ease K&N offers an Engine Protection Limited Warranty even going so far as to warrant that using our product will not result in a vehicle warranty denial.

K&N 2015 and 2016 Chevrolet Silverado 2500 HD / 3500 6.6L Duramax and GMC Sierra 2500HD / 3500 6.6L Duramax diesel air intake 63-3087 will provide an easy to install guaranteed increase in horsepower for the following Duramax pickups:

2016 GMC SIERRA 3500 HD 6.6L V8 Diesel
2016 GMC Sierra 2500 HD 6.6L V8 Diesel
2016 Chevrolet Silverado 3500 HD 6.6L V8 Diesel
2016 Chevrolet Silverado 2500 HD 6.6L V8 Diesel
2015 GMC SIERRA 3500 HD 6.6L V8 Diesel
2015 GMC Sierra 2500 HD 6.6L V8 Diesel
2015 Chevrolet Silverado 3500 HD 6.6L V8 Diesel
2015 Chevrolet Silverado 2500 HD 6.6L V8 Diesel

To find additional K&N diesel performance parts, such as K&N air filters and K&N oil filters, use the Search by Vehicle tool. To find an authorized K&N dealer nearby, use the K&N Dealer Search function.

Find additional K&N air intakes for your GMC Sierra 2500/3500 or Chevrolet Silverado HD 2500/3500 please visit the GMC Sierra 2500 Air Intakes, GMC Sierra 3500 Air Intakes, Chevy Silverado HD 2500 Air Intakes or Chevy Silverady HD 3500 Air Intakes pages.

K&N diesel air filter RC-5179 was tested following the internationally recognized ISO 5011 protocol with ISO coarse test dust and has an overall filtration efficiency of 99.49%

A 2015 Chevy Silverado 2500HD 6.6L diesel was dyno tested with K&N diesel air intake 63-3087 and HP as well as torque gains were observed across the entire RPM range

Visit the K&N truck and trailer in the vendor midway at Las Vegas Motor Speedway to enter the K&N NHRA Horsepower Challenge Sweepstakes or claim other prizes

The NASCAR Sprint Cup Series returns to Las Vegas Motor Speedway March 6-8, 2015

The NASCAR Sprint Cup Series returns to Las Vegas Motor Speedway (LVMS) in Las Vegas, Nevada for the Kobalt 400. March 6-8, 2015 has been dubbed “NASCAR Weekend” at Las Vegas Motor Speedway and will include three action packed days of practice, qualifying, and racing for the NASCAR Sprint Cup and NASCAR Xfinity race series.

In addition to the NASCAR Sprint Cup Series Kobalt 400 and NASCAR Xfinity Series Boyd Gaming 300, Las Vegas Motor Speedway will host the one-of-a-kind Neon Garage experience. The Neon Garage will feature live music and entertainment all weekend long. Passes for the Neon Garage, Lucky 7 Parking, and Driver Introductions are separate from the NASCAR Weekend passes. Tickets can be purchased here.

For those unable make it to the NASCAR Sprint Cup Series Kobalt Tools 400 on March 6-8, 2015 entries for the K&N NHRA Horsepower Challenge Sweepstakes can be entered online

If attending the NASCAR Sprint Cup Kobalt 400 any time during the weekend of March 6-8, 2015 at Las Vegas Motor Speedway make sure to stop by the K&N truck and trailer in the vendor midway. K&N will be on site for the final weekend to enter the K&N NHRA Horsepower Challenge Sweepstakes in person. As part of the K&N NHRA Horsepower Challenge Sweepstakes, eight finalists will win a trip for two to Las Vegas, Nevada for the SummitRacing.com NHRA Nationals to be held April 10-12, 2015. One lucky finalist will win a new Toyota Tacoma equipped with genuine TRD parts.

Sweepstakes finalist Annie Perkins was the winner of the Grand Prize 2014 K&N Horsepower Challenge Edition Toyota Tacoma

In addition to entering the K&N NHRA Horsepower Challenge Sweepstakes, those who visit the K&N truck and trailer in the vendor midway at Las Vegas Motor Speedway, during NASCAR weekend, will have an opportunity to claim exciting prizes. K&N will be giving away K&N air and oil filters, Richard Petty Driving Experience gift cards, K&N hats, K&N t-shirts and more.

For further information on NASCAR Weekend at Las Vegas Motor Speedway, visit lvms.com or call 800-644-4444. Ticket packages can be purchased online here. For those unable make it to the NASCAR Sprint Cup Series Kobalt Tools 400 on March 6-8, 2015 entries for the K&N NHRA Horsepower Challenge Sweepstakes can be entered online at www.knfilters.com/win before the sweepstakes period ends at 12:00 p.m. Eastern Time on March 9, 2015.

The fuel sipping 2014-2016 Ford Fusion SE 1.5L EcoBoost can receive improved performance from K&N Air Intake System, number 63-2588

The 2014-2016 Ford Fusion SE model is a step up from the base Ford Fusion S. The 2014-2016 Ford Fusion SE comes standard with a naturally aspirated 2.5L Duratec 4-cylinder engine. However, Ford offers an optional 1.5L EcoBoost L4 engine for Ford Fusion shoppers looking for a little more performance with the added benefit of more miles per gallon. Ford EcoBoost technology has managed to squeeze good power and excellent fuel economy out of surprisingly small engines. 2014-2016 Ford Fusion SE 1.5L EcoBoost owners can brag about 181 horsepower, 185 lb-ft of torque, and when equipped with the Auto Start-Stop feature an EPA estimated 37 highway MPG.

The 2014-2016 Ford Fusion SE can be equipped with an optional 1.5L EcoBoost turbocharged engine which focuses on maximizing power and fuel efficiency

While 181 horsepower from a 1.5L engine is very respectable, it's still a far cry from Ford's sportier 2.0L EcoBoost powered 2014-2016 Ford Fusion rated at 231 horsepower when running regular unleaded. Realizing the 2014-2016 Ford Fusion 1.5L EcoBoost could use a boost in power, K&N engineers decided to free up some horsepower by reducing restriction and turbulent airflow, while also maximizing the amount of air available to the 1.5L EcoBoost engine's turbocharger. By replacing the restrictive factory intake ducting and air filter box with a free-flowing, molded high-density polyethylene (HDPE), air intake tube and an oversized K&N high-flow air filter; K&N air intake system 63-2588 is able to minimize restriction, while also straightening, and increasing airflow to the engine. More air and less restriction means more usable power throughout the engine’s RPM range by allowing the turbocharger to work more efficiently.

K&N Air Intake System, number 63-2588, produced an estimated additional 8.41 horsepower at 5,063 RPM and 8.48 lb-ft of torque on an otherwise stock 2014 Ford Fusion SE 1.5L

K&N’s RU-4600 over-sized reusable air filter is fitted to the inlet of the K&N roto-molded air intake tube to provide superior airflow and superior performance without sacrificing engine protection. The filter is washable and reusable and can go up to 100,000 miles between cleanings, depending on driving conditions. K&N air intake 63-2588 for the 2014-2016 Ford Fusion SE 1.5L EcoBoost incorporates an application specific heat shield which serves to deflect engine heat away from incoming air. This helps to keep inlet air temperature (IAT) readings within factory specifications as well as promoting more efficient combustion.

Roto-molded air intake tubes, like the one used in the 2014-2015 Ford Fusion SE 1.5L EcoBoost intake system, allow K&N the most freedom of design and offer OE fit and finish

The K&N 63-2588 Performance Air Intake System produced respectable horsepower and torque gains considering the already impressive power coming from the small 1.5L EcoBoost L4. On the dyno, when installed on a 2014 Ford Fusion SE 1.5L, the K&N 63-2588 Performance Air Intake System produced an estimated additional 8.41 horsepower at 5063 rpm and an equally important 8.48 lb-ft of torque at 4826 rpm. It is said that torque is what gets you moving, and horsepower is what keeps you moving. Increases in torque will provide very noticeable improvements in acceleration and Ford EcoBoost engines tend to produce more torque than horsepower.

The 63-2588 performance intake system is an easy to install performance upgrade that can be installed in about 90 minutes or less using basic hand tools. By following K&N’s simple step-by-step instructions owners of 2014-2016 Ford Fusion SE 1.5L EcoBoost models can experience increased performance while still being able to brag about their car's fuel efficiency. The K&N 2014-2016 Ford Fusion SE 1.5L EcoBoost air intake system maintains all necessary factory connections and does not require any additional modifications to experience a boost in performance. K&N backs its air filters and air intake systems with a 10-year/million mile limited warranty so owners can rest assured that their intake system will probably outlast their car.

K&N Air Intake 63-2588 is guaranteed to increase horsepower and torque on the Ford Fusion EcoBoost powered models below:

2015 Ford Fusion 1.5L L4 F/I
2014 Ford Fusion 1.5L L4 F/I

Use the search by vehicle tool on knfilters.com to find additional products and air intakes for your Ford Fusion, or other vehicles. To find a local authorized K&N dealer, use the Find Dealer search function.