The store will not work correctly when cookies are disabled.
We use cookies to make your experience better.To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
K&N Engineering’s booth at SEMA in Las Vegas, Nevada was designed like a science
fair. People stopped by all day every day and went from one display to another.
The K&N staff was available to answer questions at the premier automotive
specialty products trade event.
K&N's Air Velocity Machine at SEMA
K&N's Oil Migration Stand at SEMA
K&N’s Air Velocity Machine was a side-by-side visual of air flow with the
different types of filter media on display. “Everyone could see how much better
K&N Filters flow,” said K&N Booth Project Leader Rich Dwyer. “We had people come
by with questions and others came by and said that display explains everything.
Our oil migration stand was running at three times the air flow the filters
would experience in the real world. No oil came off after running all week at
SEMA. A tattletale panel above the filter remained free of oil.”
K&N's AAPEX Booth
K&N Employees answer questions at AAPEX
K&N also had a ‘gear head’ way of depicting air flow with a demo carburetor
which showed the effect NASCAR restrictor plates have on air flow.
The Mass Air Sensor demo at the K&N booth was designed to create discussions,
get to the bottom of rumors and show a lot of reasons why various OBDII (check engine) codes
get triggered. All the info was very technical and very straight forward.
It was a similar science fair scene in the K&N Booth at AAPEX at the Sands
Convention Center in Las Vegas. “There were a lot of questions and a lot of
discussion that dispelled the MAF sensor myth,” said K&N Sales and Marketing
Program Manager Brett Kinsfather. “The crowds were large and we met with a lot
of business contacts. Our role was to educate the more traditional hard parts
market that while K&N is a manufacturer of performance products, we also offer
premium air and oil filter options for the repair and dealership markets.”
K&N’s 1955 Chevy was on display at the AAPEX booth. “The car really drew a
crowd,” said Kinsfather. “The Chevy also demonstrates our products and building
skills as a manufacturer.”
At both booths in Nevada, K&N received many compliments, even from our
competitors.
Several Ford display vehicles at SEMA in Las Vegas, Nevada were equipped with
K&N Engineering Filters. The SEMA show is the largest automotive specialty
products trade event in the world. At least 250,000 people attended the 2006
show at the Las Vegas Convention Center.
K&N Filter displayed at SEMA on Mustang GT at Ford Booth
Ray Evans of Ford Motor Company uses K&N Air Filters on most special projects
The Ford Mustang GT at SEMA housed a K&N Filter along with the FORD MRT Fusion
T5, a sporty turbo charged sedan. “K&N Filtration is the key to keeping the dirt
and debris away,” said MRT Director Scott Hoag. “K&N Filters keep
contamination away from our turbo charged engines.”
Ray Evans works for Ford Motor Company in special projects on the program team.
His job is to put different engines in different vehicles to test the power
trains.
“I also use K&N Filters on most of my special projects,” said Evans. “K&N makes
a great filter and great airflow.” Evans also said his cars calibrate much
better with K&N products. “I also use K&N on my personal vehicles,” he said.
Scott Hoag at SEMA with MRT Fusion T5
Evans is currently working in the new Ford Super Duty 6.4 liter diesel V8.
“I really like K&N Filters for diesels,” he said. “K&N works well with our
testing and advanced programming.”
“Technology is the biggest difference I’ve seen at SEMA over the years. The
electronics and computers have changed products.
Jerry Mall at SEMA
Steve Rogers at SEMA
In the early days, we’d come here in a van, set up the show and tear it down
ourselves. Some of the people that used to do the same thing we did still come
to the K&N Engineering booth and ask for me. We all struggled in the early days.
Now, K&N has a great crew of people who work very hard all the time. We still
get the show on, but it’s huge now; going from one building to another is a
trek.
Some things stay the same; K&N is based on honesty and integrity with products
that deliver.”
K&N CEO Steve Rogers on SEMA:
“K&N started selling air filters in 1969 and they have become one of the most
common performance upgrades for vehicles.
The air filter we invented appeared to be a simpler technology than it really
was. There are elements to our filter technology that are extremely subtle but
extremely important. At K&N we continue to learn new and creative ways to
manipulate our core technologies to deliver even greater benefits. Simply put,
even though on the surface it looks the same, the K&N Air Filter we sell today
is a much better air filter than we sold 10 years ago.
Our purpose and goals at SEMA 2006 is to go back to basics and remind SEMA
attendees that we as a company have a great deal to offer, i.e. the highest
level of technical engineering and competency in the entire process of getting
maximum air into an engine.
At K&N we continue to explore new filtration technologies and filtration
mediums. We also have a research and development department that consists of 41
people. We intend to stay at the front of the pack and always be the world’s
best air filter.
K&N CEO Steve Rogers in the Hot Rod Television Booth at SEMA
Hot Rod Television has an elaborate interview stage set up in a booth next to
K&N Engineering’s booth at SEMA in Las Vegas, Nevada.
Producer Dennis Zerull is planning to interview K&N Engineering’s CEO Steve
Rogers about several topics.
“K&N is a great company with a great product,” said Zerull. “We are planning to
put Steve Rogers on the air with various topics on 10 different shows.”
Some of the topics, time permitting will be general hot rod knowledge, product
information and K&N’s leadership role in filter technology.
The all new 4th generation BMW M5 has the first V10 engine to power a
production class. The M5 also offers the best power-to-weight ratio in its
class. In the tradition of BMW M5, the chassis has been engineered to keep up
with the power and the exterior treatment is subtle, but distinctive.
Right Side Replacement Air Filter for BMW M5 and M6
K&N has designed two Lifetime Replacement Air Filters for
2006, 2007, 2008, 2009, 2010 and 2011 BMW M5 models with 5.0L engine and 2005 to 2010 BMW M6 models with 5.0L engine.
The engine on the BMW M5 uses two OE filters because the engine has two air
boxes, one for each cylinder bank. Simply remove the OE filter from the
right side air box
and the left side air box and replace them with K&N's
33-2350,
right side air box; and
33-2352,
left side air box. The drop-in design means adding performance is simple; just
remove the disposable air filters in the BMW M5 and replace them with K&N.
The washable, reusable, high flow flat panel filters (33-2350,
33-2352)
are designed to increase horsepower and acceleration, while providing excellent
filtration. "The engine on the BMW M5 is almost mirrored," said K&N Air Filter
Project Manager Joost Adriaans. "The two air boxes are located on the left and
right front corners of the engine bay. Both have intake tubes that point toward
the middle."
Left Side Replacement Air Filter for BMW M5 and M6
Unlike disposable filters, K&N Air Filters use a unique pleated design
comprised of an oiled cotton fabric sandwiched between two layers of
epoxy-coated aluminum screen. The filters capture airborne dirt particles while
allowing high volume air flow. These particles then cling to the outside of the
filter and become part of the filtering media.
Also, K&N replacement air filters for street vehicles are covered by our
famous K&N Million-Mile Limited Warranty and will be the last air filter your
vehicle will ever need. K&N invented the concept of washable, reusable filters
more than 35 years ago.
